Brand and Product Management
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Launching new products and the challenge of managing their life-cycle.
-At the end of this module, you will be able to:
Demonstrate understanding of the product strategy concepts.
Develop the factual support to define your product strategy.
Developing compelling brands that inspire your most critical stakeholders and impact your bottom line.
-At the end of this module, you will be able to:
Describe the different elements of a brand strategy.
Formulate a winning brand strategy.
Knowing how to communicate your offering: Brand Architecture & naming.
-At the end of this module, you will be able to:
Define how to name your brand.
Explain how to develop a system to incorporate future products and brands.
Building your brand portfolio.
-At the end of this module, you will be able to: Map your brand portfolio to maximize its value to support growth.
Translating your brand into compelling customer experiences.
-At the end of this module, you will be able to: Define and describe the customer experience journey for your brand.
Equipping and engaging employees to deliver on the brand promise.
-At the end of this module, you will be able to:
Explain and apply the process to “embed” a brand internally within the organization.