Understand ethical and practical implications of using humans as test subjects.

Understand and learn to work with rules and regulations for personal data (GDPR).

Understand how to avoid common mistakes in the experimental design.

Understand and know the importance of familiarisation and training.

Understand and learn to apply methods for balancing levels of independent variables.

Understand and be able to work with variability in subject responses.

Be able to implement methods for data collection that can minimise subject bias.

Be able to implement and work with difference judgements, rating scales and forced choice methods.

Be able to derive scales based on human responses